How to watch the blair witch project 2016 online

HOW TO WATCH THE BLAIR WITCH PROJECT 2016 ONLINE MOVIE

How did its creators pull off such a monumental viral sensation when the term вЂњviralвЂќ was barely mainstream? Like a lot of online phenomena, it was mostly an accident.ДЇrom the very start, The Blair Witch Project was meant to be a contemporary urban legend. Its influence was personal, rooted as much in the strength of its fan base as it was in the mythos of the story.

It was a moment when the setting, characters, and story lines of a film could find new life on separate mediums, pushing fans to engage with entertainment on a deeper level.

HOW TO WATCH THE BLAIR WITCH PROJECT 2016 ONLINE MOVIE

Twenty years later, as streaming companies rush to embrace internet fandom and increasingly rely on digital communities to boost their content, Blair WitchвЂ™s rollout is now seen as a crucial lesson in modern movie marketing. вЂњThey moved the boundaries of make-believe from the margins of the movie screen out to peopleвЂ™s homes and cable television,вЂќ explains Doug Rushkoff, the media theorist who coined the term вЂњviralвЂќ in his 1994 book, Media Virus! вЂњThe movie no longer started with the lights going down in the movie theater. As Adweek noted in 1999, the вЂњlittle indie that couldвЂќ left Hollywood вЂњscrambling to figure out if guerrilla marketing on the Web is a blessing or a curse.вЂќ Out of nowhere, a troupe of University of Central Florida grads seized the reins of the internet and forged a new path for modern-day moviegoing. Promotionally, they extended their storytelling to both web forums and television вЂњdocumentaries,вЂќ upgrading the concept of word of mouth to straight-up virality, and laying the groundwork for future internet folklore. Stylistically, cocreators Daniel Myrick and Eduardo SГЎnchez conjured a new level of verisimilitude by embracing the equipment and amateur camerawork of the masses, spawning (or at least popularizing) the вЂњfound footageвЂќ horror subgenre. The Blair Witch ProjectвЂ™s principal photography cost a mere $35,000, but it went on to gross about $248.6 million at the box office-an indie film record at the time. That вЂњsomethingвЂќ was a cultural phenomenon that fundamentally changed the way we interact with entertainment. I donвЂ™t know what it was, but this is going to be something.вЂ™вЂќДЎ999 Movies Week: A Celebration of the Best Year in Film I remember sending notes to my editor that night, saying: вЂThis is going to be something. вЂњYou felt like something was going to be out there. Magic enough for him to get inside his head. вЂњThat first night it was like magic,вЂќ he remembers. Hochman left the Egyptian Theater and wandered through the woods to his condo, terrified and wondering whether heвЂ™d just watched a snuff film, or an entirely new genre of horror flick. вЂ¦ A year later their footage was found.вЂќ What followed was spliced-together bits of shaky Hi8 video and black-and-white 16mm film footage from the wilderness, punctuated by the three studentsвЂ™ increasingly paranoid arguments, desperate screams, and, eventually, their demise.

It opened with a prologue that read: вЂњIn October of 1994 three student filmmakers disappeared in the woods near Burkittsville, Maryland, while shooting a documentary. It was a typically chilly night in Park City, Utah, where Hochman was covering the Sundance Film Festival for Entertainment Weekly, and the movie heвЂ™d just watched was unlike anything heвЂ™d ever seen before.

ThatвЂ™s what David Hochman told himself on January 24, 1999, after a midnight showing of a little indie film called The Blair Witch Project.

How to watch the blair witch project 2016 online